CPA Networks can be super-affiliate marketing on steroids and mean literally 1000’s of additional online sales, lead generations or phone calls per month for your business.
Or it can be a total disaster.
Many networks can also be powerful list management partners becoming a campaign distribution channel that many online merchants and service providers, simply could not live without. Being able to command up to 20,000 affiliates attention takes some doing, but once you do, do you have the expertise and the experience to make it all go smoothly? With Synergy Intermedia managing your offer you can be assured that you will avoid the mistakes amateurs (and even some pros) make that can cost not only time, money and resources, but more importantly cost your brand’s image to suffer unnecessarily.
The key to any successful CPA Network campaign is proper planning and strategy which begins by looking at the Post Transaction Monetization to ensure ROI of all campaigns.
Offer Management Services
Or it can be a total disaster.
Many networks can also be powerful list management partners becoming a campaign distribution channel that many online merchants and service providers, simply could not live without. Being able to command up to 20,000 affiliates attention takes some doing, but once you do, do you have the expertise and the experience to make it all go smoothly? With Synergy Intermedia managing your offer you can be assured that you will avoid the mistakes amateurs (and even some pros) make that can cost not only time, money and resources, but more importantly cost your brand’s image to suffer unnecessarily.
The key to any successful CPA Network campaign is proper planning and strategy which begins by looking at the Post Transaction Monetization to ensure ROI of all campaigns.
Offer Management Services
- Network Offer Strategy Reviews and Campaign Planning - for direct sales, lead generation, co-registrations or incentivized traffic for B2C and B2B campaigns
- Post 1st Transaction (Back End) Monetization – Increase average visitor value by maximizing post transactional sales revenue and create a lifetime of sales from clients delivered through Network channels
- Pricing Model Review - both internal, external and market pressures affecting pricing
- Competitive Analysis Reports including offers on competitive networks, affiliate footprint, search engine reach and pay per click activities
- Offer Document Review and Offer Negotiation Services – includes Insertion Orders and Terms and Conditions, as well as Spam and Privacy Policies
- Direct Management of Campaigns with Network Affiliate Managers - increases publisher uptake and gives you the ability to drill down into and supply individual large publisher needs on a one to one basis
- Campaign Creatives Management – Graphics, Copy, Rich Media, Mini-Sites, Landing Pages, Sales Pages
- List Management Maintenance and Policing Network Practices – a well defined List Management Policy is essential to any initiatives success. Monitoring network publisher practices is a must to ensure brand integrity.
- Manage Reciprocal List Promotion Initiatives – Keep on a networks radar by reciprocal ad placements in your own correspondences to lead, sales and prospects
- Tracking Monitoring - Ensure proper commissions are recorded, published and applied
- Commission Parity Monitoring - Maintaining a fair playing field among network partnerships is essential to protect brand integrity
- Management of “Exclusives” – Strategy of offering alternate versions of offers with singular networks
- Coordinate and Oversee Reporting Software Implementations and Management Reporting Options
